Latest news – Page 5

We Are Exhibiting At Confex 2019!

At MxL we believe that you should always practice what you preach, which is why we have decided to exhibit at International Confex next year. Confex is THE event for the events industry, gathering a wide range of event organisers in one single space. We will be there to showcase our bespoke design and build service by creating a unique stand design that will hopefully help inspire all visitors at the show. In the next few months leading up to the show, we will be inviting event organisers to come along and have a first hand look at the quality of our design and build. Are you an event organiser? Or perhaps you are in charge of your company’s next exhibition stand? If so, then get in touch to come and see us in person at the show! Our bespoke stand design is almost complete, so WATCH THIS SPACE! For further information on International Confex, please click here

How To Attract, Intrigue And Educate Visitors With Great Stand Design

A technology trade show booth with "crownpeak" branding, featuring a large screen, glowing counter, and promotional signs. The area is illuminated with overhead lights in a spacious exhibit hall.

The whole point of exhibiting at a trade show is to attract new people to your company in order to create leads and secure more sales. There is little point in spending a lot of time, energy and money on a dull stand design that will not attract anyone to your company. The problem is that yours will be just one company competing against many others, many of which will have created eye-catching stand designs that could potentially lure your audience away from you. So here are our top tips on creating an intriguing and striking stand that will attract the attention of the right kind of new customers. Looks and attitude Obviously, your stand needs to look great, but you also need to make sure everyone manning the stand looks their best too. There’s no point in creating a stand that compels people to visit it if everyone manning it looks bored, are just talking to each other or are constantly checking their phones. Make sure everyone looks smart or get them uniforms that match your brand – this will have the added bonus of ensuring that even when your staff aren’t on the stand, your brand will be visible wherever they go. Make sure your staff are fully briefed on their roles at the exhibition so they can engage with people knowledgeably and confidently. Something to play with Many exhibitors like to give visitors something to do when they get to the stand. Interactive content in the form of touchscreen technology is very appealing – when they see there’s something to do, people will come over to investigate, and if you have people using the screens, others will come over just to see what’s going on. The content can be anything you like – demos, product information, surveys or quizzes. It’s a great way to collect email addresses – and you can encourage participation by entering everyone who leaves their contact details into a prize draw. Something to watch People always like learning something new, and visitors are usually willing to stand (or sit) and watch a presentation as it gives them a chance to take a break. So think about putting on talks or product demonstrations throughout the trade show, with your most entertaining staff member on microphone duty! Or, if you have the budget, invest in a professional speaker or actor to do the job for you. Alternatively, you could create videos about your products and show them on your stand. The movement of the videos will help attract people, and hopefully, the content will intrigue them enough to watch all the way through, and then talk to one of your staff afterwards. If you would like an exhibition stand that will really make your company stand out, contact us to discuss your requirements.

How To Make Sure Your Trade Show Stand Adds Value

A group of people at a trade show booth.

If you think your success at a trade show is solely down to how good your stand is, then you’re going to be very disappointed. We would be very happy to design and build a fantastic exhibition stand for you that is bound to attract a lot of attention from potential clients and customers, but the rest of it is up to you. The worst thing you can do is just turn up on the day and wait for people to come to you. How to exhibit successfully To make sure your trade show is successful and delivers a decent ROI, you need to do a lot of preparation and post-event work yourself. Firstly, make sure the trade show you’re interested in is actually a relevant show for your business. Before you sign up for a stand, do your research about who the show is aimed at – there’s no point in spending time and money trying to sell your furniture products if you’re exhibiting at a show aimed at the motor industry! Before the show Let people know in advance that you’re going to be at the trade show. If they’re going anyway, they’ll know you’ll be there and will look out for your stand. If you would like to see any particular clients or leads, it would definitely be worth sending them an invitation to the show and offering them an appointment. Use social media as much as possible in the run-up to the event. Let your followers know what you are planning – especially if you have new products and services to shout about – and where you’ll be. Make sure everyone knows your stand number along with any other directions to help people find you as easily as possible. Trade shows can be chaotic places so the clearer you can be about where you are the better. At the show Provide incentives for people to visit your stand. Offer a discount to anyone putting in an order at the show. Run a prize draw as a way of collecting business cards. Have edible treats or promotional gifts on your stand. Trade shows are a great place to launch a new product or service – you can talk to a lot of clients and potential clients about it in a very short space of time. You could even turn the launch into a mini event at the show itself, with a Champagne (or Prosecco) reception for invited guests. It will certainly create a buzz around the rest of the exhibition, attracting other people over to see what’s going on, and it’ll give you a better chance of reaching your target audience. Make sure the staff on your stand are fully briefed about what you want them to do. You need the best ambassadors for your brand, who will proactively engage with everyone they meet. Collect contact details from as many people as possible, especially if you think they may turn out to be a good lead. After the show Contact people you met as soon as possible after the event. Everyone who was there will be sifting through a huge amount of information and business cards, so make sure you’re one of the ones they remember. If you would like to talk to us about designing and building your trade show stand, call us on 01992 642 642.

5 Exhibiting Top Tips For Your First Exhibition Or Trade Show

Exhibition booth for Cats Protection featuring images of cats, a competition entry box, and seating area.

Is your company taking a stand at a trade show for the first time? If you’ve never done anything like that before, you may be in for a surprise about the amount of hard work that goes into them, but also about the amount of business you can get out of them. However, it isn’t a case of just turning up and you’ll miraculously get a lot of leads, you do have to put a lot of energy into making it work. So to help, here are our top tips on having a successful event.

A Good Looking Stand

There will be a lot of companies – some of them potentially direct rivals to yours – who are trying to get the attention of all the visitors. That means you’ve got to stand out from the crowd to make a good impression on visitors, and the best way to do this is visually. All the larger exhibition and trade shows will offer to provide a standard stand shell, but the problem is that they all look the same. And the bigger the trade show, the more difficult it will be to make yourself ‘visible’. So put aside a budget to create a stand that looks as individual and professional as you are. By the way, did we mention we design, manufacture and build exhibition and trade stands…?

Always Leave Lots Of Time

It doesn’t matter how much time you think it’ll take, it will take longer. Trust us! One second you’ve just arrived at the venue thinking you’ve got a day or even two to set up and get ready; the next they’re opening the doors to the public and you’re still trying to find that box of brochures you were sure you put in the car. The time pressure only gets worse in the larger exhibition halls like ExCel or Olympia because they’re such massive places. If you need to get anything, you’ll have to walk a long way to get it (bonus tip – wear comfortable shoes), and when the trade show’s in full swing, you’re often further held up by the sheer volume of people in your way!

Have Lots Of Backup

Take at least one colleague with you to help you at the trade show. This will enable one of you to leave the stand to run errands or take a break without having to worry that you might miss out on a good lead. In quiet times, it’ll also be a lot nicer for you both to have someone to talk to, and in busy times, you’ll be able to talk to more potential clients.

Take Business Cards

Make sure you’ve got a good supply of business cards as you’ll be handing them out to everyone you meet.

Follow Up Leads

As soon as you get back to the office, send an email to all the people you’ve talked to. Thank them for taking the time to talk to you, and show that you were listening to them by pointing them to the website page with the product or service they were interested in rather than just the home page. This will involve taking lots of notes at the trade show itself, so as soon as you have a spare moment, it’s worth going through them whilst your memory’s as fresh as possible. We hope this is useful information that’ll help you make the most of your time at your first exhibition or trade show. If you’d like us to help you create an amazing stand that will help your company stand out (pun intended!), then contact us to discuss your requirements.

Using Social Media To Build A Buzz Around Your Exhibition Stand

After investing thousands of pounds, sometimes even hundreds of thousands, some companies make the fatal mistake of concentrating ALL of their efforts and resources on the stand itself. Of course your stand needs to knock the socks off visitors, but if your customers and potential customers have no idea you’re exhibiting, how will you wow them? Rule number one: let people know you are exhibiting. You could have the best exhibition stand in the world but unless it’s heaving with the right people, you’re not going to get the maximum return on your investment. Using social media is a great, and relatively inexpensive (the platforms are free but resourcing it isn’t) way of getting the word out, yet so many exhibitors fail to utilise its power. These companies are missing a trick; social media is your friend. The show’s organisers are likely to use various means of social media to market their event, but don’t leave it all up to them. Get online and make your own mark. Connect with them and complement their messages, but have your own presence too and target the people you want to meet on your stand. To start, choose the channels that will work for your company and that are relevant to the industry you’re working in. Twitter, Facebook, Instagram and YouTube are the key players but don’t invest in them all just because they’re free to use and available. Ask yourself: are they relevant to your business, the show you’re attending and the audience you are trying to connect with? Be smart and be selective. Once you’ve chosen what channels you’re going to focus on, you need to consider how exactly you will use them. For maximum impact, you’ll need a dedicated social media marketing campaign. This can be done in house if you’ve got the know-how or there are plenty of specialist agencies that you could employ. The beauty of digital marketing is that there are no set rules; you can be as creative as you see fit. However, there are a few things to keep in mind and they are as follows:

Be Consistent And Post Frequently

If you’re going to go down this route, you need to commit fully. There’ no point posting a photo of your exhibition stand on opening morning and hoping for the best. There needs to be a pre-show build-up in order to get your followers excited. Inform them of all the reasons why they should be visiting you at your trade show; make your stand their first stop as they enter the exhibition hall. Once you’ve created a pre-show buzz and you’re on everyone’s radar, you can concentrate on posting during the course of the event. Unfortunately, this can sometimes take a back seat as trade shows can be hectic and all hands are needed on deck. Don’t let all of your efforts up until this point go to waste; make arrangements to dedicate time to engaging online with those at the show and those who couldn’t make it. When the stand passes its final inspection, take a photo and post it, letting everyone know where to head when the doors to the exhibition hall open. To add to the fun of it all, try some live streaming. Stream a talk or a tour, host a live Q&A – this will help to boost engagement, make your brand accessible and allow those who couldn’t attend to connect regardless. Then, throughout the duration of the trade show, let people know what’s going on. Are you running competitions? Are you handing out free cupcakes? Whatever it is, don’t be shy; let them know. When the show’s over and the last of the stand is dismantled and on the lorry, engagement shouldn’t stop. You want to keep the momentum going; keep people talking. Ask for feedback, use the popular #TBT hashtag along with a photo of your busy stand, to remind everyone what a fantastic event it was. Use it as an opportunity to sell whatever it was you were revealing at the show by posting live links and driving traffic back to your website.

Be Informative

Decide what information you need to get out there and keep reinforcing it (in a non-harassing kind of way). For a business attending a trade show, the things to include are:

Name of the show
Venue
Dates and times
Stand number
Details of the product of services you’ll be presenting

The rest will be specific to each exhibitor. For example, if you’ve booked a celebrity chef to demonstrate a new cooking appliance, make sure the world and his wife knows how they can grab a front row seat.

Ensure Two-Way Engagement

It’s not all about you. It’s about building a relationship with your customers and those all-important future customers. It’s about starting conversations and responding to comments, questions and queries. Be prompt with your responses and don’t leave anyone hanging. If you receive a message asking for your stand number, use it as an opportunity to book them in for a personal tour. Make an appointment with them or tell them you’re excited to meet them but whatever you do, don’t ignore them.

Hashtags

Establish a hashtag or two for the show and use it, consistently, before during and after. Put it on all of your printed marketing material too. This way, you can monitor who’s saying what about your business. An example of a simple but effective hashtag could be #MxLatConfex (see you there!).

Visuals

A picture tells a thousand words. Try and post high quality, interesting images of your stand, videos of demos and anything else that will excite the eye.

Collaboration Is Key

You’re not an island. Connect with the organiser, the venue, the celebrity speakers, share relevant content and create a network of like-minded bodies that will contribute to building the buzz.

Monitor And Evaluate

You need to keep track of what people are saying. Hopefully it will all be positive and you can repost their messages of support and excitement but if anything negative is spotted, you need to be able to react quickly. You may want to put the record straight or correct some misinformation. With social media, there’s always the potential for criticism but in this digital era, it’s better to be part of the conversation than to be oblivious to it. All feedback is essential; make sure you’ve got the manpower to monitor and move on it. When this particular social media campaign is over and you’re on to the next, make sure you spend some time evaluating its successes and where you could improve next time. There are lots of ways you can pull analytics. All of the platforms have free built-in tools and there are other handy free services like Sum All that can help you with all sorts of reporting, such as what posts were best received, who exactly was liking what and so forth.

LATEST VIDEO: Another Happy Exhibitor!

MxL recently installed a bespoke exhibition stand for WE MAKE WEBSITES at the eCommerce Expo in Olympia,London. This was the first time that the client opted for a space only stand instead of a shell scheme, so needed guidance on how best to approach their new bespoke stand. They wanted a clean and fresh-looking stand, with an ‘enclosed but involved’ meeting area. Our creative designers came up with the solution of having a raw timber canopy feature to act as a semi-private meeting area, and the seamless banner wrap to the back walling kept the stand looking neat and tidy. For extra brand impact, we added in a 3D logo to the back wall as well. View our video here to see the overall process:

Client’s feedback:

“We worked with MxL on our stand for the E-commerce Expo at Olympia. The MxL team were great from day 1: working with us to get our stand design exactly as we wanted, providing clear instruction on everything they needed from us and getting the stand built quickly and to a very high standard. On the day when we had minor issues they were also very quick to help out. The finished result was great and I couldn’t recommend them enough.”

GET IN TOUCH WITH US TODAY TO DISCUSS YOUR NEXT EXHIBITION

Are You Geared Up For The Next Big London Trade Show?

London is one of the major centres for trade shows in the south of England. With world-class venues like ExCel, Olympia, the Business Design Centre and the QEII Centre, you’re never far away from a trade show in London. It doesn’t matter what industry you’re in, as an exhibitor, you’ll need to make your exhibit stand out from the crowd. There are thousands of visitors to the large trade shows and exhibitions, and you’ll be in the middle of a very noisy environment, not just when it comes to sound levels, but also visually and in terms of the amount of marketing literature handed out. Every company exhibiting will be trying hard to attract people’s attention and there will be gimmicks galore, branded promotional goods and huge amounts of sweets available for people to grab as they walk by. But are the companies that hand things out to anyone and everyone who passes by actually targeting the right people? Such a scattergun approach could well attract a lot of people to your stand, but in reality, it’s more likely to attract junior staff who fancy another Quality Street rather than the decision makers you need. So while you may well get your promotional literature into a potential client’s exhibition carrier bag, will that be enough to attract any deals? If you’re going to invest so much money in attending a trade show, wouldn’t it be far better to create a space that’ll attract high-quality clients so you get a higher return on your investment? Same goes with the branded merchandise that you wish to give out. Depending on the show, a high-end promotional gift that you selectively give to interested visitors may have a bigger impact than handing out unbranded sweets.

Experts In Exhibition Stands, London

As exhibition stand designers and builders, we have years of experience creating exhibition stands in London. We specialise in exhibition stands that give a great first impression of your company, as well as creating areas where you can sit down to discuss things in depth with your potential clients. As we often build stands at these venues, we’ll know the area and centre staff extremely well, making the process more efficient and effective. Click here to see examples of our work, then contact us to talk about how your company can stand out from the crowd.

Exhibition Stand Design And Technology: Attract, Connect, Deliver And Measure

This blog post is all about embracing the wonderful world of technology, so your exhibition stand is the very best it can be, your customers have an experience to remember and most importantly, you reap the rewards of the show. Whether it’s to connect, tell a story, wow your visitors or collect data, the key is to look at what technological offerings are out there (FYI the options are mind-blowingly vast and super exciting) and work out what is the best product for your company, your brand and your customers. It has to be a good fit and there has to be a purpose for your chosen technology. Sure, virtual reality is making waves and it could really bring some buzz to your exhibition stand, but will your potential customers see the benefit? Will it add value? Or will it just be seen as an expensive gimmick? You need to ask yourself ‘will it enhance the visitor experience?’, ‘will it help to boost the brand’s image?’, ‘could it bolster sales?’. It’s easy to get carried away with new technologies – just make sure it complements the stand design and ties in with what you’re trying to achieve. So, what are the options? We are extremely lucky to be living in an age where technology is advancing at such an exciting rate. But with so many options on the market, it can make navigating them rather daunting. To make things simple, let’s firstly take a look at some of the most popular ways of incorporating tech into an exhibition stand.

Touchscreen Displays

This is a great way to get your customers and potential customers involved and interacting. Put the power in their hands and watch them take it all in. It’s simple and effective and a technology that most visitors will be able to use – even the technophobes among us. You can choose from screens in all different shapes and sizes, from the obvious iPad (other tablets are available), ideal for quick handheld demos to huge, ‘look at me’ screens, perfect for important presentations where interactive visuals are a must. For tablets, there’s lots of off-the-shelf holders – opt for floor mounted, wall mounted or floor standing, depending on the design of your exhibition stand. Just make sure they are easy to find, as to entice visitors to come and have a ‘play’. Because adults are just like big kids, if there’s a fun toy to play with on your stand, you can guarantee they’ll be queuing up. If budgets are tight or if you’re only going to be using the touchscreen displays at one event, you could hire them. This can be a good, inexpensive way to show your customers that you’re moving with the times. But how will you use these screens exactly? They’re perfect for letting visitors navigate your mobile friendly website or, how about having a tablet next to each one of the products on your stand and letting your visitors learn about them themselves? They could always double-up and play promotional videos throughout the show to get across key messages. Versatile in their very nature, once you have the screens, you can do with them whatever you choose (within reason of course) and you can switch applications almost instantly. From your recent launched website to the company’s new television advert at the switch of a button.

TV Walls

Go big or go home. Unlike a single screen hung on the wall, a TV wall spans a much larger space for maximum impact. You can opt for one gigantic screen or join a number of smaller screens together. Whatever you decide, make sure what you show on this wall grabs the attention of visitors to your stand and passers-by, be it with your funky new promotional vid or a show reel of your company’s products through the ages. Something we’ve been experimenting with lately is leaving space between the screens and incorporating them into the backdrop graphics, so they become part of the artwork. This can look incredibly smart. You can play different videos on each of the screens as part of a visual show then bring it all together as each screen plays the same video for the finale. A well-orchestrated and choreographed display can make for a very dramatic effect.

Headphones

Sometimes, the ambient noise in an exhibition hall is enough to drive you crazy. Well luckily, the simple and inexpensive addition of some headphones can make the world of difference. Use localised headphones for individual demos (also ideal if your stand is busy and you don’t have enough sales reps to go around). Your customers can plug-in and learn all about the products in their own time, giving them control and the freedom to interact as they wish. Ever been to a silent disco? Well a silent conference works in much the same way. If your exhibition stand incorporates a seminar area for presentations, you could give your guests a set of headphones each. The presenter’s mic will connect wirelessly to each set of headphones, so they don’t have to battle with the sounds of the exhibition hall, whilst visitors to the stand who aren’t involved in the presentation, aren’t forced to listen. Everyone’s a winner. Let’s move on to some newer (and dare I say more exciting?) technology.

Virtual Reality

Unless you’ve been hiding under a rock for the past few years, you’ll have heard of virtual reality. Basically, it involves putting on a futuristic style headset which transports you to another world (well not literally but you get the picture.) It’s a huge trend right now because you can use V.R for so many different things…not just gaming…and most importantly it’s FUN and it gets people talking. How can this technology be used on an exhibition stand? Well the possibilities are endless. If you’re a pharmaceutical manufacturer for example, and you want to show potential customers how your life changing new drug is made, give them an Oculus Rift headset and let them walk around the lab, watching the drug in production before their very eyes. It’s far cheaper than organising individual factory tours. Or, if you’re a travel company selling a new five-star resort in the Bahamas, why not whisk them off? Let them explore the suites and peruse the facilities and watch how their faces light up (then fall as they realise they’re actually at the NEC). At MxL, we offer some clients a virtual walk-through of their stands, before it even enters the workshop. This gives them a feel for what it’s going to be like and allows them to make any changes to the design before the production stage. Virtual reality offers all sorts of opportunities and the technology is getting better all the time. It can be an expensive option though, so make sure you’re putting it to good use. The cost isn’t in the headsets – they’re relatively inexpensive – it’s in creating the media that allows you to explore a new environment. And because of the nature of V.R, it’s usually a bespoke and therefore expensive application.

Social Media Integration

If you’re not on social media, there must be a damn good reason why because these days, it’s all about connecting with your customers via Twitter, Facebook and Instagram. Make this part of your exhibiting experience and you can reach not only those at the show, but those that weren’t able to make it. It’s an invaluable tool. Live streaming is a popular way of generating a buzz and grabbing attention. With Instagram Live, you can stream presentations, demonstrations and tours of your stand. This means potential customers from across the globe can get a piece of the action, without actually being there. The hope is they’ll watch it, enjoy it, share it and your audience will multiply. The key is to let people know you’re doing it and make sure they’re following you as not to miss out. Live Twitter and Instagram walls are popular too. They’re visually impactful and you can use them as a marketing tool, to make everyone aware of all the wonderful things being said about your company. They also work well as back drops to presentations and allow the audience to engage in a live debate. Be sure to create a dedicated hashtag for the event and publicise it far and wide. While this sort of thing is sure to create a buzz around the stand, ensure you have the man power to monitor the feeds. If something defamatory is posted, it needs to be removed pronto. Tread with confidence and caution.

Custom Apps And Gaming

If you want visitors to have a good time on your stand, added interactivity through games and apps could be a winner. Exhibition halls are big and sometimes the monotony of viewing another product on another exhibition stand becomes tiring. Make yours a different experience; one they’ll remember. Let them get lost in a game. But one that requires them to input their details and sign up to a monthly newsletter, so you can capture their oh-so-important details. Another great way to use technology to your advantage is to capture leads, digitally through a custom smartphone app. Scan each visitor’s badge (with permission of course) with your phone and let the software do the hard work. You’d be surprised how many sales reps still use a pad and pen, taking up valuable networking time. All of this technology is fantastic but it’s important that it doesn’t just work, it works for your business. Things to remember: • Integrate the tech so it’s part of the stand, not just an add-on • Content is key – the tech should be relevant to your business • Know your audience – are they ready for virtual reality gaming? • Have your media files ready and make sure they have been tested by your exhibition contractor way in advance (we’d recommend at least a week) so there’s enough time to sort any glitches • If you’ve got an iPad on the stand, USE IT or lose it. • It can be costly, so make sure it’s worth it!

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Going For Green – Reduce, Reuse And Recycle Your Exhibition Stand

A trade show booth with a white table and chairs.

Let’s get things straight…we’re not suggesting for one second that attending an exhibition is the most eco-friendly way to get your product seen or your brand out there. It’s simply not. However, being centre stage in an exhibition hall is sometimes the best way to connect with customers and potential customers face-to-face and the opportunity to reach such an audience is too good to pass up. If being at a show is a ‘must’, you can still be mindful of your environmental impact and make eco-friendly choices along the way, without having to compromise on style. It just requires a bit of thought and planning.

An important part of environmental sustainability is the ability to reuse a product as much as possible. Unfortunately, at a lot of trade shows, you’ll see exhibitors dumping their stands in the skip when the curtains close (sadly it’s the nature of the beast sometimes). For companies that are exhibiting more than once a year though (even twice is worth it!), an ideal way to save time, money and the planet is to reuse the stand.

Reusable stands are an ideal investment. Once you have decided on a design, you can roll it out over a number of shows. We have lots of clients that take this approach nowadays. They are able to cut down on the materials and components they use over a longer period, all the while saving money (you’ll of course have to factor in the transport, installation and removal costs each time). It also makes life much simpler. If the stand design is well thought out in the initial stages (a good exhibition contractor will be able to help with this), there is no reason it can’t have the same impact show after show.

It doesn’t have to be a cheap-looking pop-up stand either. Good exhibition companies can offer bespoke modular stands that look great, deliver high impact and can be used multiple times, reducing waste in the long term.

With a bespoke, modular stand design, you can adapt to each show you attend. You are likely to come across varying floor space sizes, restrictions and access points at different venues but if you break your stand down into a series of individual modular components, it won’t be a problem. Again, a decent exhibition contractor will be able to assist with this and ensure the components can slot together to fit their new surroundings. For example, if you’ve been exhibiting at a huge monster of a show and a smaller, boutique event is next on the calendar, a skilled and experienced exhibition designer will be able to reduce and re-jig so your smaller stand looks just as attractive.

A consistent approach could be good for your brand (not to mention budget!). If the stand is recognisably the same at each show, those in the industry will be sure to take note – especially if it wows them as they walk past. Familiarity is key for brand awareness.

If you require some level of variation from show to show, you can change simple things like the graphics. Such a small addition can make a huge different to the look and feel of a space. It won’t cost the earth and it’s way easier and more environmentally friendly than starting from scratch and building an entirely new stand.

You can even go beyond reusing an exhibition stand. Think about the materials you’re specifying. Some are obviously more environmentally friendly than others. You could opt for recycled or recyclable materials. Then think about how you’re going to light your stand. Choose low energy lamps that have less of an impact on the environment. Also consider how you can recycle or reuse elements of your exhibition stand. Would the light fittings add interest to your showroom or could the graphics be turned into artwork for another project?

Of course, your main objective will be to have a successful show, whether that means wowing visitors with your new product or getting x amount of leads. Thankfully this can go hand in hand with being environmentally conscious. The planet doesn’t have to suffer for your success. So think wisely about the design, materials you are using and remember…every little helps.

Get in touch with us today about your next exhibition stand design on 01992 642 642 or email info@mxlltd.evmk.dev

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