The Benefits of Using Hanging Banners for Your Exhibition Stand
Exhibitions have always been a battle for visitors’ attention. With custom exhibition stands, you have to strike a balance between being visually appealing and communicating the values and services of your business. As a result, getting the right stand design can be difficult. But one of the ways businesses can really stand out is by taking themselves from simply eye-level to ‘up in the sky’ level; thanks to hanging banners.
What is a hanging Banner?
Hanging banners are display structures that drop from a ceiling, typically made from printed lightweight fabric wrapped round an aluminium frame. Depending on your location and exhibition stand design, these banners are typically hung from truss structures. Over time, they have become an increasingly popular and cost-effective way of maximising visibility. Hanging banners can be designed single-sided or double sided with the option of fabric graphics on multiple sides.
Most commonly, they are used to display a company’s brand name or logo at an exhibition. However, they can be used as an additional backdrop for any presentation stages at conferences too.
Should you use Hanging Banners on your exhibition stand?
One of the reasons to use a suspended banner comes down to a single word: visibility. Where many eye-level exhibits and materials can get lost in the crowds, a hanging banner is constantly visible, drawing endless attention to your exhibition stand.
When choosing the design for your exhibition stand, making your brand stand out is key. One way to clearly display your brand to potential customers is by incorporating a hanging banner into your stand design.
Why would a hanging banner be the right choice for me?
There are plenty of reasons to consider using a hanging banner as part of your next exhibition display:
Visibility: It allows visitors to see your company name and logo from across the venue – making you easy to locate and keep your brand in view (and the minds) of potential clients.
Cost-effectiveness: The design and build of a hanging banner is relatively cost-effective, allowing you to capitalise on your stand space without the need for costly structural enhancements.
Versatile and re-useable: Your hanging banner can be re-used at future shows, making it a win for your bank balance and the environment.
Anything I need to be wary of?
We have mentioned cost – and whilst the cost to design and make your banner may be pretty economical it is important to remember to budget for the rigging of your banner. Rigging has to be done by the venue service itself – and the price can vary.
You will also need to check with the venue and exhibition organisers that they will allow you to have a hanging banner. Some events and exhibitions will only allow key sponsors the opportunity to have a hanging banner at the show.
It is also important to consider the size of your stand when deciding whether to opt for a hanging banner as you don’t want to overpower a small stand. A reputable exhibition stand builder like MxL would be able to talk you through your options to find the perfect design solution for your stand space.
How can MxL help me with my hanging banner?
If, after weighing up all the pros and cons, you think a hanging banner may be the right decision for your next exhibition or you’d simply like to chat more, get in touch at info@mxlltd.co.uk or call us on 01992 642 642.
Let us take the stress out of your next exhibition build.
